Gelert Ltd Catalogue Design & New Product Range Launch
Design & print new trade catalogue (180 page) new creative design concept for Autumn Winter Range ready for launch to trade.
Challenges
Products still in development
Factories in Far East not yet sourced
Products not yet approved
No internal processes from client set out as new project
Location required to showcase products for Autumn Winter (photoshoot scheduled during August)
Actions
Models Required
Location defined, Recon and plan process for shoot incorporating 'Hero' products. Full photoshoot plan defined for each Lifestyle shot by location, model, products. Time constraints managed.
Create artwork approval process incorporating client page by page sign off and communicate to project team and client RACI method
Liaison with photographer for product photography
Liaison with photographer for lifestyle photography
Produce critical path for print deadline and launch date
Results
Full presentation created utilising catalogue stills and some video footage from the day created for launch to trade. Creative trade catalogue produced showcasing all products across all ranges. Client delighted with design and print quality.
Project Gallery
