Eurohike - New Packaging Design (Millets/JD Sports)Eurohike - New Packaging Design (Millets/JD Sports)
New packaging design artwork and product artwork across 130 lines creating new style guide and various packaging across 130 lines over a 2 month period.
Challenges
No style guide
No cutting forms
No product photography - New photography not packaging design ready
No tent or pump instructions
Activities
Create new style guide
Develop artwork process and sign off procedure for artwork to be sent to Far East
Develop plan for cutters, photography and artwork creation to make 2 month deadline
Develop critical path encompassing all requirements and highlighting risks
Results
All packaging artwork, product artwork and instructions created, approved and sent to Far East on time to make January delivery into UK Millets stores. Processes were very successful and replicated across other packaging projects.